StillArt is developing consultancy services to support exciting artists and artistic institutions in strategic planning and implementation. We focus on three core strategic areas essential to high performance individuals and organizations:
- Value awareness and communication
- Long term financial foundation
- Leadership and personnel development
We are currently developing our portfolio of products. Our ambition is to become “the most trusted European consultancy warehouse in strategic matters” to artists and artistic institutions by 2015. For the time being, you can read about recent projects below.
Effective Marketing workshops
Re:sub services
Core values
Marketing and sales
Strategy
Management speaking partners
Leadership and personnel development
The Effective Marketing report
Effective Marketing by Classical Music Promoters – 9 Case Studies in High Level Audience Growth is a 100 page report commissioned by 36 classical music promoters from the Nordic countries and published in April 2006. A brochure can be downloaded.
Effective Marketing workshops
Based on the findings in the Effective Marketing research, Magnus Still has held several workshops that not only deepens the understanding of what effective marketing is about but also what effective management within the arts sector in general depends upon. The workshops can be designed from 2 hour lectures to interactive dialogues spanning several days.
Re:sub services
The core StillArt product is re:sub services. We form a close win/win partnership with the client spanning several years. With a team of a key account manager and 1-4 specialized consultants we help the client build a loyal customer base (normally subscribers) that shares the artistic and organizational core values of the client. According to the client’s situation and expectations we can involve experts in fields as diverse as programming, branding, loyalty schemes, referral marketing, database marketing etc. The pricing philosophy reflects the win/win philosophy: StillArt doesn’t charge up front fees but invoices commission on increased subscription income.
The service is designed to provide the artist with loyal audience, decreased marketing spend, more stable administration, improved earned income, more proactive relationship towards key stakeholders such as staff, media and owners and, last but not least, improved artistic focus and extended artistic freedom.
Too good to be true? You are welcome to challenge us:
+46-42-135 334
Core values
We believe a key to your success is in defining, living and communicating your core values powerfully. Many nice things as sponsorship deals, audience, less stress and more artistic freedom tend to follow.
How you want to work with core values depends on your organizational culture, your starting point and what you expect. We tend to work with branding, strategy and team processes – not seldom combined.
Marketing and sales
In theory it’s easy: who says what to whom with what intent through which channels and with what effect.
Then reality sets in: market analysis, pricing, referral marketing, marketing materials, brand strategy, segmentation, marketing mix, statistics and analysis, web and word of mouth, pixels and RGB, timing and team, Access versus Excel, marketing strategy, ticketing, compatibility …
Marketing is a vast area with hundreds of variables. We can with confidence say that StillArt does understand key factors behind effective marketing in the arts sector. But even more importantly, StillArt has built close relationships with some of Europe’s most respected marketing professionals, both from within and without the arts.
Strategy
According to your ambitions, strengths and weaknesses, we support you with
- setting up a solid framework for your strategy process
- running the strategy development process
- finding professionals with the competence to help you reach your strategic targets
- implementing the strategy and keeping you accountable for your dreams
Most important, however: strategy is about creating a vision of your most inspiring future, creating a plan that you can commit to and having the discipline to take the necessary steps. Many find external support in this process valuable.
Management speaking partners
Many leaders realize they sharpen their thoughts and leverage their personal resources by having a coach that understands the sector, their concerns as leader and challenge them to focus on core values and long term results. Magnus Still as well as a network of suitable partners provide coaching to both CEO:s, middle managers and personnel.
Leadership and personnel development
We are convinced that the human capital is a key factor for success in the arts. In the same time we have very strong respect for the integrity of the individual – we believe in the phenomenological approach: people grow best from within, not through manipulation. Therefore, the professionals we recommend to our clients are chosen according to criteria of repeated track records, strong integrity, ethical approach and big, generous hearts.




